He delivered, as expected, and almost thirty years later the halftime show is one of the most visible music events of the year, with many of the traditions he ushered in remaining in place.
Last year super bowl halftime show professional#
Hip-hop dominated the charts then, and it seemed Jackson was past his hitmaking prime - this could render him the center of that universe again and form an unlikely union between professional sports and entertainment. The tacit idea was that even the man glorified as the "King of Pop" needed to be paid in exposure and perform prestige events once in a while to remain relevant. He and his management contested this and were denied, though the NFL made a small concession, agreeing to donate $100,000 to the artist's Heal the World Foundation, The New York Times reported in 2009. They asked Jackson to help with the halftime rebrand, and the only tradition that was maintained from years prior to his was that he was not paid for the performance, only expenses and the cost of realizing his vision would be covered. The League noticed a missed opportunity when Fox aired an In Living Color special during 1992's halftime and captured millions of viewers. Before his twelve minutes of grandeur and intensity that year, early Super Bowl halftime shows were similar to college football halftime events - marching bands and local talent. Spectacle first became tradition at the NFL's halftime show in 1993, when Michael Jackson was asked to headline. Blige and Snoop Dogg at the Super Bowl 56.
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