It’s not enough to just stay on top of Facebook creative and Google creative trends, it’s also important to remember to continue testing, testing, testing. Twist end, they both arrive to meet the same guy.Next, both girls are seeing choosing different outfits (fast montage).Both choose a guy but this part is not revealed.Two frenemies go to Tinder to find a hot date.Friends compete to find the hottest date.*Competitor and SOV: My Story, What’s your story 18.5%Ĭoncept: You vs. Crush rejects her because she’s now like everyone else.Her “new me” comes to school and tries to seduce her crush.( I’d avoid doing the weight loss part).She selects new make-up, clothes, hair and removes glasses/braces.She decides to go home and change her appearance.Girl is made fun of because of her looks.*Competitor and SOV: My Story, Journeys 25.5% Scene returns to present time with the choice made and consequences.Turns out bride was very mean and bullied sexy girl.Sexy attendee memory takes her back to High School days.Starts in present time with bride crying/husband cheating with sexy attendee.Bullied girl gets her payback years later.Simulation Games Creative Trends Concept: Revenge with Timing Elements Woman has to make a difficult decision as a cliffhanger.B) She finds him cheating on her with someone else (Sister/agent/friend).He’s about to reveal he doesn’t love her anymore/is leaving her.Pregnant woman about to reveal baby news to future dad.Competitive Nature: Friends competing for better date/outfits/more likes on Instagram/popularity.Awful Dates: Female characters enduring awful dates/relationships but finding a better partner in the end or having to decide what outcome to choose.
Relaxing, Mindless Expressions of Creativity: Decorating, painting and cooking apps that display simple gameplay, sometimes comedically ( I Peel Good, Icing on the Cake, Fill in 3D, Pottery).Men Behaving Badly: Women triumphing over adversity and badly behaving men (Choices, Episode, Love Sick, My Cafe, many others).Choices-Style situations: Empowered female characters given option to choose their next move (Episode, Choices, Avakin Life, IMVU Avatar).Event/Date Prep with Character Reaction: Picker utilized for hair/makeup/clothing, with character reaction ( Hollywood Story, My Story, Lovesick).Simulation Games Creative Trends We Recommend Here’s an overview of the latest Simulation Games Creative Trends:Ĭompetitors: Avakin Life, Chapters: Interactive Stories, Choices: Design Home, Cooking Diary, Covet Fashion, Design My Room, Episode: Super Stylist, Episode: Choose your Story, Fill in 3D, Hollywood Story, House Flip, I Peel Good, Icing on the Cake, IMVU Avatar, Ink Inc., Journeys: Interactive Series, Lily’s Garden: Design & Relax, Linda Brown, Linda Brown: Interactive Story, Love Sick, Moments: Choose Your Story, My Cafe, My Home: Design Dreams, My Story, My Story: Choose your own Path, Paint by Numbers, Party in My Dorm, Pottery, Secrets: Game of Choices, Storyscape, Super Stylist, Township, What’s your Story? While it is good to know broad creative trends, you’ll also want to hone in on your particular niche, such as with Simulation Games, if this is relevant for you. Knowing the latest creative trends is a great first step in this process.Ĭreative trends change fast and they also vary dramatically across genres. To be effective, generating fresh creative ideas has to be strategic, efficient, and ongoing. Optimizing creative is the most effective way to drive ROAS for Facebook and Google. So what’s left? Creative.Ĭreative is king in a world rapidly moving towards automated media buying. And, as the algorithms for these ad targeting platforms have become more sophisticated, marketers should learn more on the platforms to do the heavy lifting for targeting, bidding, and optimizing their ad campaigns. What are the latest Simulation Games creative trends? Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers.
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